Learn How to Become a Fractional CMO using Skills You Already Know

1,047 views Mar 9, 2023 Getting Started in Consulting💸

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Learn How to Become a Fractional CMO using Skills You Already Know.

Are you a marketing professional who’s interested in becoming a fractional CMO? Maybe you have extensive background in business or consulting, but you keep hearing about opportunities for fractional CMO, but you aren’t quite sure what that is or exactly how to start.

If so, you’re in the right place. In this article, I’m going to be introducing you to the concept of being a fractional CMO. I’ll share a little bit about my own fractional CMO consultancy along with how you can provide valuable marketing expertise to help drive a business forward.

But what exactly is it that a fractional CMO does? What is the meaning of a Fractional CMO and how can you become a Fractional CMO for hire? Maybe you’ve been seeing the term ‘Fractional CMO’ popping up everywhere from Google Trends, articles, and even Jenna Kutcher, one of the country’s top influencers with millions of followers, shared a podcast recently on why she recently hired a fractional CMO for her brand. like Jenna Kutcher! So without even knowing what one is, you can see how it’s quickly growing in popularity. T

echnically speaking, a fractional CMO, or Chief Marketing Officer, is a senior level marketing sales operations business professional with marketing expertise who’s hired on a part-time or project basis. In other words, they provide strategic marketing expertise and guidance to organizations that are in need of marketing support, but may not otherwise have the resources or the budget to hire a full-time employee. Fractional CMOs typically work with multiple clients at once and offer a flexible alternative to hiring a full-time executive. In this week’s video, I share more about how a fractional CMO can benefit their clients and, more importantly, the skills and resources I’ve found most helpful in leveraging this in-demand role within small and mid-size businesses seeking out strategic marketing expertise and guidance.

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